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*All restaurants in California are part of The Grateful Table Dine Out and are invited to use free marketing assets. Restaurants that add a guest donate option are featured.
Mendocino Farms ran a pilot campaign for Restaurants Care in the spring. Guests were given the opportunity to add $1, $5, or $10 to their orders. They raised over $40,000 during a multi-week campaign! Their guests wanted an outlet to support local relief efforts. Plus, they boosted team morale by demonstrating their commitment to supporting restaurant workers.
- 10.6% of guests donated
- The average donation was $3
- Increased community goodwill and allowed guests to be part of something bigger
- Boosted employee morale by showing their commitment to supporting restaurant workers
- No impact on gratuity
“We received many more donations than expected and were amazed at how positively our Mendo guests responded to the call-for-help at the peak of the pandemic. I think our team and community felt good knowing that we were doing our part to help give back to the restaurant community during a difficult time. We also shared the grant resources to team members alongside the guest-facing campaign, which made the partnership with Restaurants Care feel even more impactful, tangible, and close-to-home.”
– Riki Swindler, Sr. Director of Marketing, Mendocino Farms